How to Create a Microsoft Advertising Campaign

Advertising on websites like Google, Facebook, and YouTube is undoubtedly important. What about Microsoft Ads, though? Bing is a well-known search engine with over a billion unique monthly visitors. Sure, it is nowhere near as popular as the world's greatest search engine, Google, but it's an incredible and powerful platform in its own right. Learn how to create a Microsoft Advertising Campaign.

It can be a mistake to disregard Bing and all the opportunities Microsoft Ads (formerly known as Bing Ads) can offer you if you're managing an advertising campaign. Create Microsoft Ads for traffic generation, brand recognition, and lead generation.

In this article, we will discuss:

Access Microsoft Ad Campaign

Follow the steps below to access your Microsoft Ad Campaign:

  1. Log in to your account via https://www.web.com/my-account/login.
  2. On your Account Manager homepage, click Websites:
    • If you only have one eCommerce package, you will be automatically redirected to your eCommerce dashboard. If you have multiple packages, click LAUNCH next to the eCommerce product you want to manage.
    • If you have a Website plan, then click on Launch Website Builder for the plan you want to manage.

  3. Once you have accessed your eCommerce dashboard, click Marketing on the left menu, then select AdSpend. Doing so will take you automatically to your AdSpend Dashboard.

    AdSpend option from Marketing drop-down


  4. Next, click Microsoft from the left menu options. This is where you can manage and create your Microsoft Ads (formerly known as Bing Ads).

    Microsoft option from AdSpend drop-down

Create a Microsoft Ad Campaign

Please Note: For more information on setting up Microsoft Advertising Campaigns and adding your first campaign, please check out the article: Managing a Microsoft Ad Campaign.

Here are the simple steps to set up your additional campaign:

  1. Click Create a New Campaign at the upper right-hand of the page.

    Red box around Create a New Campaign button


  2. Select your advertising campaign goal from the following:
    • Visits to my business location
    • Visits to my website

    • Phone calls to my business

      Red box around advertising goal options


  3. Click Continue.

  4. Tell us about your campaign and the locations where you want to run your ads. The Campaign Name, Campaign Budget, Location, and Language must all be included. Once all the necessary information has been entered, click Save and Continue in the bottom right corner.

    Fields to enter campaign info and location


  5. Create Ad Groups by entering the required details such as Website URL, Ad Group Name, and Keywords. Click Continue to Ad Creation after providing all the necessary information.

    Fields to enter required details for Ad Groups

    Please Note: Expanded Text Ads, Responsive Search Ads, and keywords can all be found in standard ad groups. Keywords are the words or phrases that trigger the appearance of your ads.

  6. Fill in the information needed for Ad Creation. You will also see an Ad preview on the right side of the page screen.

    Fields to enter info for Ad Creation

  7. Click Continue.

You can now view the Campaigns, Ad Groups, Ads, and Keywords just by clicking on the options located on the right navigation menu.

Review

You can increase sales with Microsoft Ads. Bing is a platform that helps advertisers who seek brand traffic generation, brand recognition, and lead generation. Learn how to create a Microsoft Ad campaign and maximize advertising outcomes.