Guide to Marketing Calendar: Everything You Need to Know

You may schedule and manage various marketing tasks, campaigns, and events using this guide to Marketing Calendar's user-friendly interface. The calendar intends to help business owners keep on schedule with their plans and deadlines by supporting them in maintaining a consistent marketing effort. Additionally, it provides the flexibility to modify plans as necessary, facilitating effective and efficient management of marketing initiatives.

In this ultimate guide to Marketing Calendar, you can also create, schedule, and track all your email campaigns and social posts in one place.

In this article, we will discuss:

Accessing the Marketing Calendar
Using the Marketing Calendar
Review

Accessing the Marketing Calendar

Follow the steps below to learn how to access the Marketing Calendar within the eCommerce page.

Log in to your account via https://www.web.com/my-account/login.
On your Account Manager homepage, click Websites on the left side of the page:
- If you only have one eCommerce package, you will be automatically redirected to your eCommerce dashboard. If you have multiple packages, click Launch next to the eCommerce product you want to manage.
- If you have a Website plan, click Launch Website Builder for the plan you want to manage.
On the left navigation menu, select Content:
Once the drop-down menu shows, select Marketing Calendar:

You have accessed the Marketing Calendar page. You can now begin to create and manage your marketing strategy on this page.

Using the Marketing Calendar

Follow the steps below on how to use and various tips for managing a marketing calendar.

Changing the Calendar View
Creating an Email Campaign
Creating a Social Post
Creating a Blog Post
Tracking Email Campaigns/Social Posts

Changing the Calendar View

Change the calendar view by clicking Month, Week, or Day on the top-right corner of the Marketing Calendar page.

Month view
- In this view, the current date will be highlighted in black. To automatically navigate to the current date, click on the Today link on the top-left portion of the calendar.
- You can change the month by clicking on the browse icons < > on the top-left.
- You can only add new blog posts, email campaigns, and social posts by clicking on current or future dates. You cannot add any of these on days that have passed already.
Week view
- In this view, the current day and time will be marked by a red line. To automatically navigate to the current day and time, click on the Today link on the top-left portion of the calendar.
- You can change the week by clicking on the browse icons < > on the top-left.
- You can only add new blog posts, email campaigns, and social posts by clicking on the current time or any time after the current time. You cannot add any of these before the current time.
- You can use the scroll bar on the right side of the calendar to scroll through the time for specific days from Sunday to Saturday.
Day view
- In this view, the current time of a specific day will be marked by a red line. To automatically navigate to the current day and time, click on the Today link on the top-left portion of the calendar.
- You can change the day by clicking on the browse icons < > on the top-left.
- You can only add new blog posts, email campaigns, and social posts by clicking on the current time or any time after the current time. You cannot add any of these before the current time.
- You can use the scroll bar on the right side of the calendar to scroll through the time of a specific day.

Creating an Email Campaign

You can create an email campaign in your Marketing Calendar by clicking on a current or future date/time and then clicking on New Email Campaign. Doing so will take you to a page where you can create and manage different types of email campaigns.

Creating a Social Post

You can create a social post in your Marketing Calendar by clicking on a current or future date/time and then clicking on New Social Post. Doing so will take you to a page where you can use SocialBooster to connect to different platforms (Google, Facebook, Twitter, Instagram, and LinkedIn) and create and track social posts/campaigns

Option to add a new social post:

Click on the link below to begin connecting your social platforms and create new social posts:

Creating a Blog Post

You can create a blog post in your Marketing Calendar by clicking on a current or future date/time and then clicking on New Blog Post. Doing so will take you to a page where you can create captivating post titles and blog content that you can refine into your own style for your business.

Tracking Email Campaigns/Social Posts

You can track scheduled email campaigns and social posts in your Marketing Calendar. By clicking on a scheduled email campaign or social post, you will see the scheduled date and time when it will be sent/posted or the scheduled date and time it has been sent or posted.

Scheduled email campaign example:

Scheduled social post example:

Please Note: The pencil icon indicates that an email campaign has only been drafted and is not yet scheduled to be sent, while the check mark indicates an email campaign has been successfully sent. To track social posts, click on a social platform icon (e.g., Facebook) to see the details.

Review

Do you need help keeping your marketing efforts organized? Marketing Calendar can help! This user-friendly tool lets you schedule and manage all your marketing tasks, campaigns, and events in one place. No more scrambling to meet deadlines or missing out on significant opportunities. This guide will walk you through everything you need to know about using Marketing Calendar, from accessing it to creating and tracking your marketing activities.

Here are the benefits of using a Marketing Calendar:

Stay on Schedule: Never miss a deadline again with the calendar's clear view of upcoming tasks and campaigns.
Effortless Organization: Manage all your marketing efforts in one place, saving you time and frustration.
Flexibility: Adapting your marketing strategy is easy with the calendar's ability to modify plans as needed.