How to Set Up Facebook Ads in Your eCommerce Dashboard

Need to set up Facebook Ads in your eCommerce dashboard but not sure where to start? This easy-to-follow guide will walk you through every step, from creating your first campaign to optimizing it for maximum impact. Get ready to reach the right customers and boost your sales!

In this article, we will discuss:

How to Set Up Facebook Ads

Important: You must set up a Facebook Commerce Manager before setting up your Facebook Ads. To create a Facebook Commerce Account, please visit the Meta Business Help Center Create a commerce account in Commerce Manager.
  1. Log in to your account via https://www.web.com/my-account/login.
  2. In your Account Manager, click Websites on the left side of the page, then click Launch.

Please Note:

    • If you have one eCommerce product, you will be directly routed to your eCommerce dashboard.
    • If you have more than one eCommerce plan, select the eCommerce plan you want to modify, then click Launch.

3. On your eCommerce dashboard, select Marketing from the left menu, then click on AdSpend:

AdSpend

4. Next, select Facebook from the options:

Facebook

  1. Click the Connect Facebook Ads Account:

CONNECT FACEBOOK ADS ACCOUNT

  1. You will need to log in to Facebook. Provide your email address or phone number, along with your password, and then select the Log In button.
  2. AdSpend will require access to your name, profile picture, and email address. To proceed, click the Continue as (Your Name) button:

Continue as (Your NAME)

  1. AdSpend will request the following access permission to manage ads for ad accounts you have access to and manage your business products. Create and manage ads for your page and display a list of the Pages it contains:

Continue

  1. Once logged in, click Continue. If you have multiple Facebook Ads pages, choose the one you want to use for your AdSpend:

Continue

  1. Upon logging in successfully, you will be taken to the Facebook Campaign dashboard landing page.

How to Create a New Campaign

Important:

  • Create a catalog first on your Facebook Ads account, or your campaign won't work. The details about all the products you want to promote on Facebook and Instagram are stored in a catalog. You can utilize your Catalog to create advertisements showcasing your products, sell from a store, and more.
  • We recommend keeping all your items in one Catalog instead of creating multiple catalogs where possible.

To learn more about setting up a Catalog, please visit the Meta Business Help Center Create a catalog in Commerce Manager.

Select Campaign Objectives

  1. Select a Campaign Objective. To proceed, click Continue.
Please Note: Consider your business objectives before creating an ad. Knowing what you want to achieve is critical for selecting the right goal. Your advertising objective is what you want people to do when they see your ads.

2. Enter the following details:

    • Campaign Name & Special Ad Categories

      Campaign Name & Special Ad Categories

      • You can leave it blank and click again to deselect a category.

      • Declare if your ads are related to credit, employment, housing, social issues, elections, or politics. Requirements differ by country.

        Campaign Details

        Campaign Details

      • Buying Type is limited to Auction only.
      • Campaign Objective is currently limited to Catalog Sales only.
      • Campaign Spending Limit minimum spending is $100.

    • Budget & Schedule

      Budget & Schedule

    • Campaign Budget Optimization

      Campaign Budget Optimization

3. When you're finished, click the Continue to Ad Set and Ad Creation button.

Ad Setup

Step 1: Ad Setup

  1. Enter Ad Set Name.
  2. Choose between Dynamic and Classic Ad Formats
    • Dynamic ads show different products to each viewer based on their preferences.
    • Classic ads display the same advertisement to all viewers and direct them to a single page on your website.
  3. In the Ad Content section, enter your Caption.
  4. Upload a photo, add a headline and destination URL, and select Button Text from the drop-down menu.
  5. To proceed to the next page, click the Continue to Audience button.

Create New Audience

A pixel or app is required to target your ad.

  1. Choose the best fit for your ads from the two options listed below:

    • Find prospective customers even if they haven't interacted with your business:

      Create New Audience

    • Retarget ads to people who interacted with your products on and off Facebook:

      Create New Audience

  2. Once you've completed the required fields, click the Continue to Review button.

  3. To finish, review the Ad content and click Publish Ad:

    Publish Ad

  4. You will be directed to the Facebook Campaign dashboard's landing page when the ad is successfully published.

How to Stop Existing Campaign

  1. Log in to your account via https://www.web.com/my-account/login.
  2. In your Account Manager, click Websites on the left side of the page, then click Launch.

Please Note:

    • If you have one eCommerce product, you will be directly routed to your eCommerce dashboard.
    • If you have more than one eCommerce plan, select the eCommerce plan you want to modify, then click LAUNCH.

3. On your eCommerce dashboard, select Marketing from the left menu, then click AdSpend:

AdSpend

  1. Next, click Settings:

Settings

  1. Once on the Settings page, look for the Facebook tile, then click DISCONNECT FROM ADSPEND:

DISCONNECT FROM ADSPEND

  1. Click Confirm if you are sure that you want to revoke access to your account:

Confirm

  1. Once the page loads, you will see that the Facebook AdSpend account has been removed and is no longer visible in the AdSpend dashboard.

Review

This article has shown you how to set up Facebook Ads within your eCommerce dashboard. Continue playing around with different ad types, targeting options, and creatives until you understand what works for your business. Do that, and in a little bit of effort, you'll be a pro at running Facebook Ads!