Marketing: How to Manage Bing Ad Campaign

As an advertiser and business owner, it is imperative to target a specific audience based on their needs, location, device, and language. Bing Ad campaign provides more granular control to your campaigns and ad groups. It allows business owners to reach potential clients and audiences for their products and services since you can have your campaigns reach internationally.

Bings Ads is your key to a whole new marketing approach!

In this article, we will discuss:

How to Add Bing Ad Campaigns and Ad Groups

Follow the steps below:

  1. Once logged in to your eCommerce account, click Marketing on the left menu, then select AdSpend. This will take you automatically to your Dashboard. Click on the Setup integrations button:

    Setup Integrations

  2. Within tge AdSpend dashboard, click the Start with Microsoft Advertising button:

Start with Microsoft Advertising

  1. Enter your Microsoft Ads email address, then hit Next:

Enter Microsoft Ads Email

4. Also, type in your Microsoft Ads account password:

Enter Microsoft Ads Password

5. AdSpend will need permission to access the account. Allow it by clicking Yes:

Allow AdSpend Permission

  1. Once the account login is successful, you will be routed to the landing page of Microsoft Advertising Campaigns. Select an advertising goal from the following options:
    • Visits to my business location
    • Visits to my website

    • Phone calls to my business

      Microsoft Advertising Campaigns

  2. Enter the following details: Campaign Name, Campaign Budget, Location, and Language. After entering all the required information, hit Save and continue, which is located at the bottom right corner:

Create New Campaign

  1. Set up Ad Groups by providing the necessary information such as Website URL, Ad Group Name, and Keywords. After adding all the information needed, click Continue to Ad Creation:

Ad Groups

  1. Fill in the data for Ad Creation. You will also see an Ad preview in the right column of the screen:

Ad Creation

  1. You're all set:

Successfully created a campaign ad

You can now view the Campaigns, Ad Groups, Ads, and Keywords just by clicking on the options located on the right navigation menu.

How to Stop Bing Ad Campaigns

Follow the steps below to learn how to stop Bind Ad campaigns.

  1. Once inside your eCommerce account, select Marketing on the left menu, then click AdSpend. Next, select Settings from the options.

    Marketing, then AdSpend, and then select Settings


  1. Click the Edit button below the Integration Settings.

  1. To remove the Bing Ad account, click Disconnect from AdSpend.

  1. Confirm the account access revocation.

The Bing Ad account is now disconnected.

Review

This article provides an extensive guide on managing Bing Ad campaigns within the eCommerce platform. It covers the essential aspects of campaign creation, including setting advertising goals, defining target locations and languages, and structuring ad groups with relevant keywords. It will serve as a helpful starting point for your eCommerce business looking to leverage Bing Ads for your advertising efforts.