What are Features?
A feature is a ready-made layout element, such as Text, Heading, Photo, Video, Button, Icon, Form, Map, or Facebook Like, which you can use to build your custom professionally looking website pages with the Site Editor.
Locate the feature you need in the library of features (outlined in red in the above screenshot), drag and drop it onto an available placeholder, and customize the feature to suit your needs.
To customize a feature, select it to display the editing menu and replace the selected sample content with the actual content you would like to appear on your site instead. You can then modify the selected element with the help of the editing menu to suit your needs.