Facebook Store (Online Store Builder)

Once you have completed building your Online Store, you might wish to connect it to Facebook to reach a wider audience who are already engaged with that channel.

  • In the Site Editor, hover over the left sidebar and click Store:

  • Select Settings > Sales Channels:

  • Choose Facebook Store:

  • Select Enable Facebook:

  • If your Facebook store is already enabled, you'll see the Setup Facebook button instead:

  • Click Connect Facebook Page on the appeared pop-up:

  • Facebook Login pop-up will appear. Insert your credentials, or connect as an already logged-in user:

  • Follow the wizard. Select features you'd like to use with your products:
    • Facebook Ads
    • Facebook Shops
    • Instagram Shopping

  • Once you complete the wizard, click Set Category to assign a marketplace category to your catalog. Category information is used for tax calculation, ranking, and indexing on Facebook.

  • From the Marketplace Category dropdown, choose your category. From the Product condition dropdown, choose what products do you sell — new, refurbished, or used. Click Save:

  • Your Facebook page is now connected. Click Manage Connection to verify the connection and manage your page:

Please Note: You can refer to the following article to learn How to verify your business on Meta.

  • Products from your website will be automatically added to your Facebook page:

  • Choose and edit your Marketplace Category to target your page to the right audience: