How to Complement Website Builder with Google Analytics 4 (GA4)

Understanding Site Editor Analytics

The Site Editor Analytics tracks user engagement based on visitor consent, complying with GDPR. This means the data reflects only visitors who have accepted both Essential and Analytics Cookies in your settings, not all website visitors.

We suggest complementing Site Editor engagement data through Google Analytics 4 (GA4) to receive greater insights into how users engage with the website. This process requires the website owner to create a Google Analytics account. 

Creating a Google Analytics Account

• Create a Google Analytics Account. You may already have a Google account if you use Gmail, but we recommend creating one specifically for your business.
• Log in to Google Analytics. Once you have a Google account, go to www.google.com/analytics.

Configuring Your Google Analytics Account

• Name: Choose a clear name, preferably your business name.
• Website Property: Enter the website URL to be tracked.
• Category: Select the category that best fits your website  (healthcare, beauty, fitness, etc.).
• Data Sharing Settings: Choose which data you'd like to share with Google (more data allows for more reporting features).
• Business Objectives: Select your business goals for better analytics insights.
• Terms of Service: Accept the terms of service.
• Tracking ID: Navigate to Admin Settings > Data Streams and copy the Tracking ID code:

Connecting GA4 to the Site Editor

After creating the Google Analytics account, follow these steps to connect it to your project in the Site Editor:

• Go to the Website Builder Settings tab.
• Select the Google Services tab > Google Analytics.
• Click the Connect button.
• Paste the Tracking ID code and click the Save button:

• Republish the website to apply changes.
• You can view real-time insights into website engagement data at the Google Analytics Dashboard:

Please Note: It may take time for Google Analytics 4 to be configured and display the data.