How to Connect Your eCommerce Store to Marketplaces

Learn how to connect your eCommerce store to marketplaces. Before you can add products to marketplaces, you must first integrate the marketplace. Integrating marketplaces into your eCommerce store establishes a link between your store and a marketplace over the Internet, such as Amazon, eBay, or Walmart. You can extract important product information such as pricing, stock levels, and shipping policies and automatically sync inventory when connecting your eCommerce store to the marketplace.

Benefits of Connecting Your eCommerce Store to Marketplaces

Below are some benefits of connecting your eCommerce store to marketplaces such as Amazon, Etsy, Walmart, etc.:

  • Automation - An online marketplace simplifies the processes of uploading products and services, managing orders and updates, and tracking returns and refunds. It also helps eliminate mistakes that can occur when tasks are performed manually by executing pre-set tasks on a server. This means there is no longer a need to carry out repetitive tasks manually.
  • Single dashboard -You can manage all activities from a single eCommerce dashboard without switching between different platforms, saving time and effort. You can keep track of top-performing products and marketing campaigns and take necessary actions as needed. You also get a centralized order management system where you can accept, reject, ship, or delete requests on time.
  • Real-time data - You can streamline your operations by gathering all the information scattered across various channels and stocking points, achieving end-to-end visibility. This lets you make real-time changes to product deliveries, shipping, and invoicing.
  • Demand forecast - An eCommerce marketplace can assist businesses in avoiding overstocking and understocking, resulting in better demand forecasting. By leveraging intelligent data insights, you can plan demand more effectively, which can help reduce cash burn.

Before You Begin

Before adding a sales channel, the following requirements must be met. 

  • Set up your shop with each marketplace
  • Have an active seller account with each marketplace
  • Have the approval to sell on each marketplace

You will need your login credentials for each marketplace you would like to set up. 

How to Connect Your eCommerce Store to Marketplaces

  1. Log in to your account via https://www.web.com/my-account/login.
  2. On your Account Manager homepage, click Websites in the left side of the page:
    • If you only have one eCommerce package, you will be automatically redirected to your eCommerce dashboard. If you have multiple packages, click Launch next to the eCommerce product you want to manage.

  1. In your eCommerce dashboard, click Store on the left menu and choose Settings from the options.

  2. Find the Sales Channels card and click on the Manage button:

  3. Under the Marketplaces tab, click Connect Marketplaces:

  4. You will see the different sales channels:

    Connect Marketplaces button

  5. Click the connect button under the name of the marketplace you would like to add (for example, click on Connect to Amazon.com to connect your eCommerce store to the Amazon marketplace).
  6. Choose the marketplace you would like to add for further assistance.

Review

Integrating marketplaces like Amazon, eBay, Walmart, and more is a fantastic way to manage your product information easily. Our sync system ensures efficient pricing and stock level updates. Before integrating, ensure an established shop on each marketplace, an active seller account, and the necessary approvals to sell. eCommerce marketplace integration will help you streamline your business and boost your success!