What is Marketing and How to Get Started

You may have asked what Marketing is and how to get started. With Web.com’s Website + Marketing, Online Store, eCommerce, and MySchedulr, we offer marketing tools to help you establish and increase your brand awareness online. With these tools, you can manage your email campaigns, social media accounts, Google and Microsoft ad accounts, and more! This article will help you get started so you can begin promoting your business.

In this article, we will discuss:

First Time Logging In

Before using Marketing Tools, you will need to build your eCommerce website. You will see a prompt to create your website if you have not completed this step.

To get started with your eCommerce website, please see Getting Started with eCommerce. By implementing effective small business marketing solutions such as this, you can compete in today's digital landscape and achieve your business goals.

If you need an Online Store or eCommerce package for a website plus eCommerce, visit Web.com to get started!

Connect to Social Media

After setting up your eCommerce website, you will need to connect your social media accounts to SocialBooster. Social media is key to building and engaging your audience with your target market, fostering brand loyalty, and increasing sales and growth by taking advantage of online marketing for small businesses.

Use the following links below for instructions on how to connect your accounts.

Add Some Images

Now that you have connected your social media accounts, you are ready to add some images. You can use stock photos or your own photos for posts, email campaigns, and much more. Visit the instructions on how to add an image for more help.

Create Your Logo

Your logo is a visual symbol that allows your customers to identify your brand and what your business does. A good logo has a lasting impact on your customers and potential customers. After adding images, you are ready to create a logo for your business. Visit How Do I Create or Manage a Logo for help designing your new logo.

Connect Ad Accounts

So far, you have connected to your social media, added images, and designed your logo. Now it’s time to connect to your advertising platform. You can link your Google Ads and Microsoft Campaign (formerly Bing Ads) accounts so you can manage all your advertising campaigns in one place. Connecting to your advertisement platform has huge benefits of marketing for a small business.

Add Some Contacts

You will want to create some campaigns to send your subscribers, but first, you will need to add contacts and set up contact lists. Contact lists will allow you to reach various people for different reasons. Start by adding contacts, then create a contact list so you can begin creating your email marketing campaign.

Set Up Email Campaigns

You are almost done with the setup process. The last thing to do before embarking on your new journey is to create your email marketing campaign. Email campaigns allow you to send customizable emails to current and prospective customers to boost revenue and increase website traffic. Visit Creating and Managing Email Campaign Automations to help set up your campaigns.

Set Up My MySchedulr

Web.com provides an appointment-scheduling service called MySchedulr. This stand-alone product allows customers to manage team schedules online and book one-on-one services, including group events, with ease. It is designed to help businesses grow and has an easy-to-use interface with fully customizable features at a very reasonable cost.

Visit Setting Up MySchedulr to begin and learn the different ways to efficiently manage bookings with MySchedulr.

Other Marketing Services

Here's a list of what digital marketing services Web.com offers. Click each link below to view the services.

Review

This guide equips you with the tools to establish and amplify your brand presence online. Web.com offers a suite of marketing tools integrated with Website + Marketing, Online Store, eCommerce, and MySchedulr.

Master Your Marketing:

  • Manage Everything in One Place: Consolidate your email marketing, social media accounts, Google and Microsoft Ads, and more, into a single platform.
  • Effortless Social Media Integration: Connect your social media accounts to SocialBooster to engage your audience and drive sales.
  • Professionalize Your Brand: Easily add captivating images, design a logo, and manage your advertising campaigns.
  • Targeted Email Marketing: Build contact lists and create customized email campaigns to boost revenue and website traffic.